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How to write an effective business plan by example
The Author

Mike Parsonage, the author, has run several very successful small businesses based on a simple business plan and has worked as a senior business consultant for many large corporations at the executive management level.  He contributes articles to many journals and websites related to business consulting.


Feedback

“I found your example really helped me to put my business plan together. I didn’t know how much detail was required. All the other books and templates I have seen only give you headings and not the complete document. The bank manager loved it!!!”
Dorota,
Houston Texas


“The spreadsheet used to model the finances has been very useful for me.  I always use it to test my options before making changes.  It is simple but very effective”
Jim, 
Bunbury WA


"The example used in your book is excellent.  The other books never use an example that takes you step by step through the process."
Steve,
Brisbane QLD

How to write an effective  business plan using a GENUINE SUCCESSFUL EXAMPLE to impress the bank manager and get a loan to make money

Do you find yourself asking:

  • Why do I need a business plan?
  • How do I convince the bank manager?
  • How much money do I need to get started?
  • Who are my customers?
  • How am I going to stand out in the market place?
  • How many people do I need?
  • What equipment do I need?
  • When can I expect to earn a good income?
  • What else is necessary for your business?
  • Do I need help?


Ensure your success with an effective business plan

No matter whether you are starting out on a new business venture, breathing new life into an existing business or simply seeking to improve your business performance, a carefully constructed and realistic business plan is essential.  It provides many benefits including:

  • Presenting the business highlights for the banks and potential investors
  • Exposing weakness in the business process
  • Helping to understand market sensitivity
  • Providing clarity of purpose

When you go to the bank for finance you will probably only have the one opportunity to create that all important first impression.  You need to convince the manager that:

  • You have a viable business
  • You know what you are doing and how your are going to make it work
  • Your business represents a low risk profitable investment

If you "stuff it up", not only will the bank manager be very reluctant to invest in you and your business, you probably will not have a second opportunity to prove your case.  If you do "try again" you will have to start from a weak position of distrust and scepticism.

 

Walk through a successful business plan example

Many books have been written about business plans but very few give you a fully prepared example.  This book provides a business plan example that has been used to gain licenses from government agencies and funding from banks.  It presents a balanced view of all aspects of the business and discusses the content with the reader and how it might apply to their business.

When you read through the example of business plan and the supporting comments you will wonder what has been holding you back for so long.  It is really not that hard, with a little guidance you will soon have a realistic business plan that you will be proud to show to your bank, colleagues and friends.

Do it right the first time.  It doesn't need to be that hard.  It does need to be a balanced view of the business based on sound commercial principles.  All of which can be easily understood after reading this sample business plan.  Then in a couple of days, you will have your first business plan ready to promote your business.

What if your business is radically different?  What if there are no physical products?  It doesn’t matter too much, the principles can be applied to almost any type of business.  However, there is a final section that looks at some of the possible differences that you may want to consider.

Benefit 1 – Effectively manage costs

The first and most important benefit is to establish a well thought out plan to run the business and manage the costs involved.  We all have a tendency to map things out in our heads and together with some rough calculations on the back of an envelope, we quickly convince ourselves that it is all possible.  In practice, we tend to gloss over the less attractive details.  Consequently, many people dive straight in and start a business without the necessary planning, which often results in a false start costing the owners money and time. 

 

By planning all the steps, including the real capital requirements, the time and cost of breaking even financially, as well as how to market the products or services to grow the business we get to see the complete picture.  It is probably easy to map out how the business will be established and operated.  It is more difficult to ensure that there is sufficient cash flow to carry the business through the start-up period until it is bringing in a regular income.  It is also difficult to be realistic on the impact of competition and breaking into the market.  It is also inevitable that the initial profit predictions will be wildly optimistic …. after all, we all need a great incentive to get started!

Benefit 2 – Portfolio for the bank & investors

The second and equally important benefit is that it provides a clear business plan for the bank and investors.  When you can demonstrate that you have carefully planned all aspects of the business and that it has clear profit predictions, it provides a level of confidence that you know what you are doing.  You are using this business plan to show them why they should invest in you and your business.

Benefit 3 – Understand your assumptions

It also clearly shows what assumptions have been made and exposes the potential flaws in your plans.  However, by creating this structured document it forces you to question your own thinking and articulate the findings.  If this is proving difficult then perhaps some details have been overlooked and there is a potential flaw in the plan.  Better to find out at this early stage rather then later on when all the money has been spent.

Benefit 4 – Effective change management

Another, less obvious benefit, is that it provides a method of managing change so that all pieces of the jigsaw are pieced together to maintain a complete package.  The business plan when completed provides a business view of the entire business where all the components fit together.  When a change is required, many of the components have to change at the same time. 

 

For instance, a vineyard used to selling its products to local distributors and through sales at the gate through its wine tasting cellar will face a very different business scenario if it branched into internet sales.  Change would include:

  • The demographics of the market would change.  The potential purchasers would include new age groups, interests and locations.
  • The methods of advertising and promoting the products would change to meet the needs of the new audience.
  • The packing and distribution would change completely.
  • The financial transactions would also change and probably use new banking methods.
  • The competition would be different and would operate on a completely different level to what had been seen before.

No doubt there are many other changes but this shows that all aspects of the business may change based on one apparently simple decision.  By working through the business plan in a logical sequence, you will quickly see if all the pieces of the jigsaw still fit together.

This invaluable business resource has been prepared for use anywhere in the world for any type of business for an introductionary price of only

$18.00 USD


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